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Soplica Vodka
Brand Identity
As Soplica is one of the staples of polish syrup-like flavoured vodkas that are present at any Polish gathering, with this redesign I wanted to keep that in mind.
My main focus was on the flavour factor - with every part of the redesign I wanted the focus to be on the fruit and what spectacular flavour they bring to this product.
The redesign was made with love for the original, traditional feel with a 130 year old heritage, while wanting to add a modern twist. I wanted to make it more appealing if seen on the shelves of a store, but still with that sense of tradition to the brand itself.
I decided on a woodcut-like illustration style inspired by some of the Soplica’s process graphics. I chose some traditional fonts to compliment the visuals, making the whole label seem hand-printed. During this process, one of my main focuses was to push out the mesmerizing colour of the liquor.
The redesign features three flavours - cherry, blueberry and strawberry.
Product photos for the project were taken with the help of a great photographer Ali Mohamed.
